The Fluid Method for Innovation That Scales
A practical guide to removing what gets in the way of innovation, and turning insight into better decisions, real action and meaningful impact.
By Egon Barbosa · Foreword by Walter Susini · Bonus chapter by Chris Baréz-Brown
Good ideas are not enough. Progress depends on seeing what matters, making choices and building the conditions for execution. This book introduces the Fluid Method, a practical way to make innovation more deliberate, connected and actionable.
Understand the barriers that slow innovation down and where to focus first.
Connect intelligence, evidence, decisions, capabilities and execution into one connected system.
Explore practical prompts, exercises and the Fluid Canvas to guide your next move.
Drawing on more than three decades across corporate innovation and entrepreneurship, Liquid Innovation's founder shares a method designed to help people and organizations turn innovation intentions into progress.
Founder & Global CEO, Liquid Innovation Co.
Founder of Liquid Innovation Co. and creator of the Innovation Fluid System™, Egon works at the intersection of innovation strategy, systems and execution.
Foreword
Walter Susini is a marketing leader with thirty years across marketing, advertising, consulting and entrepreneurship, spanning Europe, middle East and the Americas. Since July 2023 he has held a portfolio of academic, advisory and board roles:
LinkedIn
Bonus chapter
Chris Baréz-Brown has spent his career helping people have better ideas and make them real. He spent over a decade as a Partner at the innovation consultancy ?What If!, then founded Upping Your Elvis, a creative leadership consultancy built on one belief: human energy decides what gets made. He has written five books, including How to Have Kick-Ass Ideas and Wake Up!.
LinkedInInnovation Mall brings the principles behind the Innovation Fluid System™ into a guided experience. Start with an assessment, receive an Innovation Blueprint and explore curated partners when you are ready to move forward.
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