Festival technology,built around people.
Over four days of Rock in Rio Lisboa 2024, Tech Rocks Experience brought startup technology into the festival, so the audience could play, explore and connect through augmented reality, virtual reality, AI and clean energy.
Make innovation part of the show.
Give the festival audience an experience worth remembering, reinforce Rock in Rio's innovative positioning and open a new kind of partnership with technology brands.
Concept, curation and delivery.
Liquid conceived and curated the program: naming and identity, startup scouting with the innovation ecosystems of Portugal and Brazil, fitting each activation to the festival's operation, communication, PR, content and live coverage, with the special partnership of Unicorn Factory Lisboa.
Technology people actually used.
The most visible and useful activations drew the most interest, partner brands joined in, and the program became the first step towards Smart City of Rock™.
Nine ways to live the festival through technology.
Rock Games (augmented-reality treasure hunt) · #1 Fan (AI-powered fan prize) · Real Time Map (AR festival map) · Engagement Track (AI brand-impact report) · Real Time Coverage (AI social content) · The Brain Power (mind-controlled car race) · Portable Clean Energy (small wind turbines charging phones) · Not So Secret Backstage (360° VR) · Giant Virtual (virtual sculptures and selfies).
Every experience was available through the Rock in Rio app and website, and introduced to the audience with tech YouTuber Nuno Agonia.
